Note: This project is still in the making.
Travelers love seeing the world.
A world that is made up of different flags representing different nations.
THE INSIGHT
When travelers travel, they love to showcase where they’re from or where they’ve been.
This is traditionally done in the form of a simple flag patch that is sewn on backpacks or placed as stickers on luggage.
THE OPPORTUNITY
While flags represent nations, there is no single flag that represents the world.
A single, unified symbol of travel: to go everywhere, and understand the world.
THE REACH
Visa is carried and used across the world constantly. Tapped in airports, cities and destinations by customers everywhere. How do we translate that global footprint into one powerful, enduring symbol?
